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Food For Thought

5 Critical Marketing and Creative Trends That Will Shape 2025

As we step into 2025, the marketing and creative landscape continues to evolve at an unprecedented pace. From the rise of AI to shifting team dynamics and expectations, businesses face both challenges and opportunities.  Here are five crucial trends that we feel will shape organizations' approaches to marketing, branding, and creative work in the coming year. 1. Brand Building is…
The Label Collective
December 20, 2024
Branding

The 8-Step Guide to a Successful Brand Launch

Great news: you've just been given the go-ahead to complete a new brand identity for your company (fist bump). Now it's time to get a plan in place to launch the brand. Seasoned brand teams will tell you that a lot of time and energy goes into launching a brand. Months of focus groups, surveys, R&D, messaging revisions, and market…
The Label Collective
August 26, 2024
Branding

Unlocking Brand Alignment with Figma for Digital-First Companies

In the post-pandemic era, many companies have been launching new brands or brand campaigns by starting with their website. It makes sense, as many companies have turned to digital or online methods. However, it is often planned without considering how and where this update could impact other business areas. The rest of the brand work quickly follows but is not…
The Label Collective
June 21, 2024
Branding

What is a Brand Activation and Why You Should Consider One

All across Australia in 2011, something strange was happening: individual names were popping up on Coke bottles where the company name usually went. They were on billboards of Coke bottles, too, and on television ads. In fact, if your name was one of the 150 most popular in Australia, you were likely to spot yours on a Coke bottle —…
The Label Collective
February 14, 2024
Branding

What to Expect When Building Your Brand Identity

Every company has a brand. But there’s a difference between simply existing as a brand and really putting your heft into a clear brand identity. A solid brand identity tells a strong story about your brand and paints a clear picture of your company. It’s what will turn potential and occasional customers into avid fans. So what is this magical…
The Label Collective
January 7, 2024
Culture

Reflecting on 10 Years of The Label Collective

Today marks The Label Collective’s 10-year anniversary. As founders, we look back with pride and gratitude, while looking forward with excitement and focus.  Our decade of growth has taken us from a remote collective of solopreneurs to a full-service creative studio with a brick-and-mortar office space, supported by many of our long-time collective members. We have tripled the size of…
The Label Collective
November 14, 2022