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Branding

The 8-Step Guide to a Successful Brand Launch

Great news: you've just been given the go-ahead to complete a new brand identity for your company (fist bump). Now it's time to get a plan in place to launch the brand. Seasoned brand teams will tell you that a lot of time and energy goes into launching a brand. Months of focus groups, surveys, R&D, messaging revisions, and market…
The Label Collective
August 26, 2024
Branding

Unlocking Brand Alignment with Figma for Digital-First Companies

In the post-pandemic era, many companies have been launching new brands or brand campaigns by starting with their website. It makes sense, as many companies have turned to digital or online methods. However, it is often planned without considering how and where this update could impact other business areas. The rest of the brand work quickly follows but is not…
The Label Collective
June 21, 2024
Branding

What is a Brand Activation and Why You Should Consider One

All across Australia in 2011, something strange was happening: individual names were popping up on Coke bottles where the company name usually went. They were on billboards of Coke bottles, too, and on television ads. In fact, if your name was one of the 150 most popular in Australia, you were likely to spot yours on a Coke bottle —…
The Label Collective
February 14, 2024
Branding

What to Expect When Building Your Brand Identity

Every company has a brand. But there’s a difference between simply existing as a brand and really putting your heft into a clear brand identity. A solid brand identity tells a strong story about your brand and paints a clear picture of your company. It’s what will turn potential and occasional customers into avid fans. So what is this magical…
The Label Collective
January 7, 2024
Culture

Reflecting on 10 Years of The Label Collective

Today marks The Label Collective’s 10-year anniversary. As founders, we look back with pride and gratitude, while looking forward with excitement and focus.  Our decade of growth has taken us from a remote collective of solopreneurs to a full-service creative studio with a brick-and-mortar office space, supported by many of our long-time collective members. We have tripled the size of…
The Label Collective
November 14, 2022
Culture

Our Takeaways from the Brand New Conference

Earlier this month, The Label Collective team attended the 2022 Brand New Conference in Austin, Texas. They immersed themselves in stories of some of the most successful local, national, and global brand identities. There were discussions and debates about the limitations of the label “Graphic Designer,” why moodboards are not the future, how not to get replaced by an algorithm,…
The Label Collective
October 14, 2022
Certifications

The Label Collective Certified by the Women’s Business Enterprise National Council

We are proud to announce our national certification as a Women’s Business Enterprise by the Name of RPO, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). The WBENC standard of certification implemented by the Name of RPO is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed…
The Label Collective
August 26, 2022