Bazaarvoice: CGC Index

Publication Design, Brand Identity, Infographics, Website Design, Social Media, Illustration, Presentations

An annual “state of the market” report, microsite, and supporting campaign materials for current clients and prospects.

CGC Index

Now in its second year, the report features robust and authentic information pulled directly from Bazaarvoice’s first-party data.

End results

The CGC Index report has become their most visited asset to date. It has gained traction in EMEA year-over-year, and continues to be their main resource to inform clients and prospects about the broad potential of consumer-generated content.

CGC Index Full Site
CGC Index Mobile View
CGC Index Mobile View
CGC Index Executive Summary
CGC Index Chart

“The Label Collective and their partners were integral in the creation and production of our premier thought leadership asset. They were able to assist us through all stages of the project, from conception to launch of the asset, and provided great insight along the way. The project involved a number of challenges in varying degrees that were addressed by a thoughtful marketing driven approach within a design-forward thinking framework. Though only just launched, we’re already planning the next version of the asset and looking forward to working with The Label Collective again. ”

Dan ReadeCreative Director, Bazaarvoice