Creative Direction, Art Direction, Design, Brand Strategy, Creative Strategy, Brand Identity, Content Strategy, User Experience, Website Design, Website Development, Illustration, Copywriting, Presentations
Transforming the brand message and visual identity for a B2B learning technology company to demonstrate its evolved positioning in the market.
The Regis Company partnered with The Label Collective to redefine its brand persona and refresh its visual identity, shifting its focus from consulting services to offering its SimGate™ Skills Practice Platform as a standalone product.
TLC PARTNERS
Brand Messaging: WAXX Creative
End Results
The Regis Company’s recent brand refresh has transformed its identity to better align with its SimGate™ Skills Practice Platform offering. The updated website clearly communicates product value to prospects and partners. A new Figma Brand Asset Library enables consistent branding across all departments, from Product to Customer Success. This unified approach received positive employee feedback and has improved brand continuity throughout the organization.
Different functions of the SimGate Skills Practice Platform were given their own primary colors to quickly separate creative vs. administrative roles.
Show the magic of the product
Product interfaces — and smaller illustrations derived from smaller interactions — provide a scalable way of showing specific features of the platform.
The brand extended into diagrams that visually illustrate what makes SimGate unique and stand out in the marketplace as a comprehensive learning solution. By addressing common customer questions about SimGate’s more complex concepts, their differentiators are now easier to understand and more accessible.
